Meta, Apple, Sony… and now Samsung. The XR battleground just got more intense. Samsung’s long-rumored “Project Moohan” XR headset is finally getting closer to reality, with new reports hinting at a 2025 launch window. If you thought the Apple Vision Pro was the peak of premium, Samsung might have something equally wild (and possibly more affordable) in the works.
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What Is Project Moohan?
“Moohan” is reportedly the codename for Samsung’s next-gen mixed reality headset—a device born out of a powerful partnership between Samsung, Google, and Qualcomm.
Here’s the trio’s role breakdown:
Samsung is handling the hardware
Google is building the custom Android-based XR operating system
Qualcomm is powering it with its latest chipset for spatial computing
This 3-way alliance is a clear signal: Samsung doesn’t want to just play catch-up; it wants to lead.
Why the Delay? Vision Pro’s Shadow Looms Large
Samsung initially hoped to launch Project Moohan in early 2024. But that’s before Apple dropped the bombshell with the Vision Pro. According to sources, Samsung went back to the drawing board to refine both hardware and software, making sure they weren’t launching a half-baked response.
Honestly, good move. No one wants another rushed XR device (cough HTC Vive Cosmos cough).
What to Expect from the Headset
While concrete specs are under wraps, reports suggest:
High-end displays (possibly OLED microdisplays)
Eye and hand tracking
Passthrough AR (Mixed Reality) similar to Vision Pro
Standalone experience with cloud/AI integration from Google
It’s still unclear if it’ll be consumer-focused, enterprise, or something in between—though rumors lean toward a premium consumer tier.
You can think of this as Samsung’s answer to the Meta Quest Pro and Apple Vision Pro—but with Google’s ecosystem backing it.
credits to The Verge
Why This Matters for the XR Industry
If Project Moohan lands with the polish and ecosystem integration we expect from Samsung and Google, it could:
Drive competition, forcing Meta and Apple to improve rapidly
Lower price points (Samsung tends to undercut Apple)
Bring Android XR into the mainstream
And let’s be real: Google’s return to the AR/VR space after Daydream flopped is spicy. This could either be redemption—or another crash.
Our Take: Hype Level? Cautiously High
Samsung rarely misses when it truly commits to a category (remember the Galaxy Fold?). If Moohan delivers on visuals, performance, and usability, 2025 could mark a huge shake-up in the XR landscape.
Samsung’s Project Moohan is shaping up to be one of the most important XR releases of the decade. With Google’s software DNA and Qualcomm’s chipset wizardry, it might just challenge Apple and Meta head-on.
The XR arms race isn’t just heating up—it’s exploding.